The Truth About MICHAEL CAMMARATA-Entrepreneur, Co-Founder & CEO of Schmidt’s Naturals

Michael Cammarata, the founder of Random Occurrence, a capital and private equity firm. Michael invested in and cofounded Schmidt’s Naturals, one of the world’s fastest growing wellness brands, led it from fledgling start-up to acquisition in 2017 by Unilever and onto record breaking growth in 2018. He remains The Cheif Excutive Officer of Schmidt’s Naturals and led its rapid expansion into new and innovative products, retailers and global markets.

Michael, a new breed of unconventional CEO with a passion to invest and scale companies globally that will make sustainable innovation and modern wellness solutions accessible to the world. He believes that natural products are the future and that every person deserves natural products that work and minimize harm to people, the planet and animals.

With Schmidt’s and other investments, Michael looks toward future technologies, including AI and machine learning to create stronger connections and personalized products for customers. He is a passionate advocate for ending animal testing and refuses to sell Schmidt’s products in China until they end their animal testing requirements.

Grew up in New York, Michael’s dyslexia made school challenging, but that perspective made him to identify opportunities others missed. He became a technology and marketing wunderkind by his mid-teens. He rapidly gained a reputation as an innovative entrepreneur, creating $85 million in revenue by his twenties.

Random Occurrence divisions include consumer products, technology, and entertainment. Michael Cammarata and his team are always looking to what’s next.

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